How can I AB test my form?

AB Testing is a powerful testing method that helps marketers increase performance of online campaigns.

LeadGen provides AB testing of your forms and automatically splits traffic between two form variants. All you need is two different variants and a page in which the form is embedded. To start AB testing, firstly make sure that you got form variants created. Open up your form and on the overview page, find the settings for your champion variant and click the icons for more settings right next to the preview button.

Form overview page

Next, click on “duplicate” to create an identical form variant of your current champion version.

Duplicate button

Before you start the experiment, make sure that you edit your second form variant and for example change the question order, colours, button text, etc. to gather reliable results and to find out which variant performs better.

Duplicate form

Next, go to the bottom section of your form overview page, and click on “Add experiment”.

Add experiments Click on the “Create Experiment” button.

Create Experiment

In the popup, define your test settings. Simply give your experiment a unique title and set your challenger variants that you want to use to challenge your existing champion variant.

champion variant

Finally, once you defined the settings, click on “Start experiment” which will make your AB test go live. LeadGen will then automatically split traffic between the two variants on your embed form.

Start experiment LeadGen

Your experiment is now running and you can anytime enter the tracking dashboard again by opening up the experiments section on the form overview page.

AB Test 2nd round

Here is a video tutorial on form AB testing in LeadGen:  


👆 You’re all caught up