How can I embed LeadGen forms (Full Guide)

Nowadays, every landing page has a form embedded in it. The goal is to make the users convert rather than having them visit the site.

 Our forms come with two different embed codes: Direct embed and iframe. Forms can be used with any page builder with an HTML editor. 


You need to go to the form page first, so the initial step is to click on “Forms” in the sidebar.

Access form section in LeadGen App


Please select the form that you want to embed from the list by clicking on its name.

Access LeadGen form from form list


Click on the “Edit” icon to access the editor section for the form.

Edit form button


Click on “Share” in the header.

Access Share section of LeadGen form-builder


Now you can see the script for embedding the form. The next steps are copying the code and then pasting it into your website, exactly where you want to embed the form on the page. 


For the direct embed code,  a toggle called “Full Width Form,” which you can turn on/off to change form width type, based on how you want the form to look on the page.

Access Direct iframe code


If you need to embed the form in an iframe, you can do that by selecting the "iframe" tab and copying this script instead of the above. There's no "Full Width" option here, but you can manually change the form's height and weight. There's an extra toggle for styling if you want to add a display to your form.


The difference between the two publishing options, embed and iframe, is that the embedded option gives you the possibility to pass more attributes, a feature mainly used by marketers for tracking reasons.


You can embed the code to any HTML page-builder. For simplicity, let’s look at WordPress here.  Once you copy the code, as shown above, you need to go to your admin panel and open the post or page editor. After opening it, click on the "Text" tab and scroll down to the exact spot where you want to publish the form.

Embed LeadGen forms inside WordPress


The last step is to paste the code and then click “Update” to publish the changes on the live website.


In custom WordPress themes or other custom page-builder themes, make sure to embed the form via “Custom HTML” or “Raw HTML”, not in the text editor. This will give you the best results. 

Any changes you make to the form via the LeadGen web app will be reflected in the embedded code, so you never need to go back to add the code again. 

👆 You’re all caught up